As the VP of Marketing, you’ll lead a scrappy, agile, and collaborative team that is ready to change the world one database at a time. 

  • You will be a key company leader and thought partner to the senior management team.
  • You’ll have the autonomy to build a world-class start-up marketing program, from needs assessment to measurement.
  • You’ll accelerate the number of logos in the Sales pipeline, take full ownership of our online presence, and lead our customer acquisition program. 

Our ideal candidate will be a highly organized team player, able to manage multiple timelines and deliverables simultaneously within a tech startup environment.

What are the responsibilities?

  • Build a world-class start-up marketing program. You’ll be responsible for enabling everyone on the team to share our story.
  • Architect a top-to-bottom SaaS marketing strategy, collaborating with sales leaders to iterate the plan based on results.
  • Create and drive marketing initiatives focused on brand awareness, marketing content, website, social media, webinars, PPC, and more.
  • Test and iterate across different customer segments, campaigns, and sales tactics.
  • Define success metrics and take responsibility for the results. Closely monitor demand generation effectiveness, win rates, and customer renewal.
  • Provide feedback to Product leaders on feature gaps and initiatives to inform our go-to-market and product roadmap.
  • Support open source community engagement to foster a path to turn community members into happy customers.
  • Build relationships with partners and work together on campaigns.
  • Manage and negotiate with vendors, freelancers, etc.

What skills do I need?

  • BA/BS degree in Marketing, Communications or Computer Science. 
  • 10+ years of experience in B2B technology/software solutions, product, and campaign growth.
  • Background in marketing enterprise subscription-based software, API, data, or SaaS solutions targeting technology buyers.
  • 5+ years of managing a team of Marketing and Demand Generation professionals.
  • 5+ years of proven success in growing a consumer startup.
  • 3+ years in an executive role demonstrating strong leadership ability.
  • Successful track record in implementing a product-led growth strategy.
  • Budget management and optimization across marketing channels.
  • Experience with rolling out a high-velocity transactional model. Bonus points if you have experience supporting a transition from a more traditional sales model to SaaS model.
  • Demonstrated ability to develop impactful, fact-based, value propositions that require a strong analytical and creative thought process.
  • Deep understanding of designing, building, and optimizing digital experiences.
  • Experience partnering closely with sales leadership.
  • A measurable, mathematical understanding of the connection between demand generation and revenue growth
  • Expertise in brand and product messaging.

What technologies do we use?

Marketo (considering HubSpot), Salesforce, WordPress (WPEngine), FastSpring, Moz, Brand24, Google Adwords, Google Analytics

About you

  • You possess our core values of integrity, empathy, and accountability.
  • You’re all about collaboration.
  • Your decisions are driven by data and hitting KPIs.
  • You’re a lifetime learner, excited to grow both in your career and within the company.
  • You understand the value of open source. You’re excited to foster a community and appreciate the balance of Community and Marketing to customers.

Perks of life at Liquibase 

  • Insight into how some of the world’s largest brands manage software teams and releases.
  • A transparent and collaborative team environment. We value multiple perspectives and fresh thinking.
  • No punks, no jerks.
  • Ability to innovate and change process. (We are a scrappy, agile & collaborative group.)
  • Everyone is a shareholder in the company.
  • Generous, company paid stipend towards benefits.
  • Flexible time off and paid holidays.
  • Flexibility of remote work.

Sound good? Send us your
resume & cover letter